asas ao pôr-do-sol

2015-03-14 19.34.44

“Um desejo, não de ser ave,
Mas de poder
Ter não sei quê do vôo suave
Dentro em meu ser.”

Fernando Pessoa


do you deserve the influence that you have?

about influence

Axel Schultze, founder of Society3 Accelerator and running a crowd funding campain on IndieGogo for his social media organizer Appearoo, wrote a post on LinkedIn about influence and how people can gain influence through their digital life, mainly by talking, writing and sharing about topics that matters to themselves and to others.

He asked 100 business contact what were their thoughts about people with influence on their circles, and this is what he got as an answer.

“76% of influential people are not deserving the influence they have”

At this point, my opinion is that it’s not the business people who are answering to this question that matters. If we are talking about Social Media influence (and that’s precisely what Appearoo is for), then the right persons to approach are those who write and share about businesses, brands, markets, trends. Who are these people?


(travel bloggers, hotel bloggers,  food bloggers, wine bloggers, luxury bloggers, coaching bloggers, design bloggers, tech bloggers, fashion bloggersbloggers, bloggers, bloggers!).

Bloggers are, in my opinion, one of the most influencing people in the world of social media. Many of them share huge content about businesses, companies, brands, but I doubt most of them are considered business people.

Everyone is not a Guy Kawasaki or a Pete Cashmore or a Lolly Daskal with their zillion followers on all channels, but professional bloggers all over the world (and let’s not get stuck on USA only when talking about social media, please!) have lots of followers too, in different areas, in different markets. They are the ones who most likely will find Appearoo as the platform to use in order to enhance the visibility of their posts and their influence.

I don’t have zillions of followers but I use Appearoo too. I use it as my signature on my private emails. People can see me through my different channels and follow me where they prefer. It helps me keep track of all my social media presence and it helps people to get in touch with me through the apps they enjoy most.

Are you a blogger? Do you write to influence people? Please leave your comments.

be unique, be everywhere, be appearoo

Are you …?

  • a Community Manager?
  • a Public Relations?
  • a Marketeer?
  • a Social Media Manager?
  • a self-called guru??
  • a coach?
  • an e-book writer?
  • an evangelist of….whatever…?
  • a travel agency?
  • an entrepreneur?
  • a hotdog salesman who uses Instagram or Foursquare to tell clients where your hot-dog truck is right now?
  • a crowdfunding campaign manager?
  • a fashion online shop?
  • a blogger and you ping your posts to everywhere you can get a subscriber…?
  • ****

then you know that it’s important to spread the word about your online presence. People must find you, right? But it takes a little bit of imagination and some work to find a person on this myriad of social media applications out there.

We tend to think that everyone knows where we are, but there’s always that moment where somebody turns up to you and say “Hey! I’ve searched for you but couldn’t find you!”. Despite all your blogposts and tweets and facebook posts, how come this guy, who even had your e-mail address, didn’t find you?!…

Well, why don’t you send a tiny link as your email signature, from where ALL your digital presence is traceable?

This common person can be found, for good and for bad, here and you, your awesome person, you can be found too everywhere through your digital footprint.

This is the right time to get Appearoo (say it appear-oo). Be an early adopter, there’s always something positive for those who arrive in front.

Follow Axel Schultze on Twitter, one of the funders, and help support his crowdfunding campaign on IndieGogo, while bringing buzz to your own interests and goals.

Make yourself easily reachable! Use a personalized Appearoo link.

Because after all, it’s all about Attracting People To What Matters To You!

travel, tourism and the closed groups on Linkedin

Funny to see the tourism groups on Linkedin on the tourism industry.

Among eight groups, guess what’s the only one that is “open”?